brand strategy & design
Emberlyn
Emberlyn is a Squarespace website designer for female service providers. Katie came to Buzz & Banter beause she lacked a real brand strategy. She had just thrown my brand together over the years and had all the pieces but there was no real strategy behind it other than "I love pink and red HA!"
Client
- Build a true brand strategy that takes into account Emberlyn's existing and target audience struggles and desires
- Establish what makes Emberlyn unique and how that translates into brand messaging
- Create a brand identity that articulates the brand message and is diverse in it's applications
- Create illustrations and patterns that take the brand visual beyond just a logo family
Project Goals
"I've already had such great feedback and I haven't even implemented it into my website or marketing yet. I know this will help me get more leads and revenue for my business. Not just from my updated website, but also from implementing it into my ad creative."
