You’re here because marketing your business feels like a big game of chess
There are too many pieces on the board.
Ads.
Email.
Content Creation.
Algorithms on a major power trip.
So instead of running your business, you spend more time trying to figure out what might work without ever feeling sure you’re actually gonna win this game.
And you don’t know how to play chess.
Stop moving pieces around hoping for the best
If traffic feels inconsistent, leads feel unpredictable, and sales feel harder than they should, it’s not because you missed some secret trick. You just don’t have an effective way to market your business.
This is your step-by-step guide to learning where to invest your time, money, and energy so you can compete, lead, and win your industry.
Start playing to win
“For anyone who feels stuck or overwhelmed in their business, Nikki’s guidance is invaluable.”
“She simplified my goals, provided the clarity I needed, and helped me stay accountable, ensuring I took meaningful action. It was 100% worth it, and I’m confident it would be just as beneficial for others.”
Hi, I’m your course instructor, Nikki.
I’m a designer, former corporate marketer, and booked-out business owner who’s built and marketed my own service-based business to multiple six figures.
But it didn’t start that way.
After leading marketing at a tech company and getting laid off at 28, I realized I was done building someone else’s dream. I wanted to build mine and help other creatives do the same.
In fall 2023, I launched my first offer and made $10K in two weeks while still working my 9–5. Four months later, I quit my job and went full-time. Since then, I’ve doubled my corporate income, launched 3 sold-out beta offers, and built a studio that’s booked out with aligned clients.
I’m not a course creator speaking in theory. Everything inside Master Your Marketing comes from real-world testing and experience. I’ve learned what drives traffic, what converts leads, and what isn’t worth your time. Now I’m sharing it with you in the clearest, most actionable way I know so you can apply it to your own business with confidence.
And I’ll be the one guiding you to the leads, clients, and revenue you’ve been chasing.
I’ve done this enough times to know what matters
Years in
Marketing
clients in one year
sold out beta launches
10+
100+
04
Your Game Plan
Master Your Marketing is a course broken into three digestible phases for business owners who want to stop almost quitting their business every week.
Inside, you’ll get instant access to start building a marketing plan specific to your business. Every phase is designed to make marketing feel less stressful and your pipeline a lot more predictable.
pre-recorded trainings
Each session breaks down one critical part of your business, from building your marketing strategy to executing your customized plan, so you can take focused action.
Hear From Guest Experts
I’ve brought in four experts in their fields to walk you through the most overwhelming parts of marketing.
Exclusive vendor recommendations
With so many options out there, it’s easy to get overwhelmed. I’ll point you to the vendors I’ve worked with and trust so you can make confident hires.
Lifetime Access to course content & resources
You’ll get lifetime updates to keep the material fresh and relevant, plus access to homework, audits, and tools to revisit, refine, and adjust your marketing as your business grows.
Other Marketing Experts You’ll Hear From In The Course
Content and Email Marketing
Shea Poe of
Hey Hey Studio
Client Experience
Taylor of
Chanel and Lee
Social Media
Shelby Hayle of
Hayle Creative
Networking & Relationships
Kelci Borges
of SheRose
This isn’t like those other marketing courses you never actually finished.
It’s not a PDF graveyard or a collection of endless modules that never get to anything real.
This course is built to meet you where you are as a service-based business owner with limited time and a lot on your plate.
Here’s what my students are saying.
“Nikki has a unique ability to meet you exactly where you are in your business, providing personalized support that truly makes a difference.”
“Her guidance brought clarity to the overwhelming aspects of running a business and simplified my goals, helping me stay focused and on track. Nikki’s expertise and the accountability she provided were exactly what I needed to move forward with confidence.”
It's hard to win a game you were never taught
Qualified and credible, but your marketing doesn’t show it.
Consider this the playbook giving you the advantage you’ve been missing.
If you’re tired of feeling like you’re a business owner who’s:
Half-certain quitting your business might be easier than figuring marketing out
Discouraged by watching other businesses grow while yours stays the same
Putting in a lot of effort, but not seeing the payoff.
this you?
or this?
helloooo?
feel familiar?
THE FOUNDATION
PHASE ONE
The Foundation
Phase one is about clarity. Here, you’ll move through five lessons that help you define what matters, set realistic priorities, and create an intentional foundation before you choose any tactics.
You’ll cover:
- Defining clear goals so you know exactly what you’re working toward
- Balancing your time between running your business and executing your marketing plan to maximize efficiency and reclaim your time
- Budgeting and allocating marketing investments wisely (without wasting money)
- Mapping your customer journey from first touch to repeat business
- Conducting a competitor analysis to make confident, data-driven decisions
Needle-Moving Tactics
PHASE TWO
Needle-Moving Tactics
In Phase Two, you’ll work through nine focused lessons that show you how to turn your strategy into tangible results, without trying to do everything at once.
You’ll learn how to:
- Use SEO to get found by the right people and grow your organic traffic over time
- Build and nurture an email list, including how to create your first email nurture sequence
- Create social media content that converts without it taking over your life
- Run social media ads strategically so you can reach your ideal audience faster
- Use content marketing (like blogging) to attract buyers and build brand authority
- Expand your reach through partnerships and collaborations that make sense for your business
- Build relationships that lead to referrals and repeat opportunities
- Create a clear, cohesive brand that resonates with your audience and stands out from competitors
- Turn your website into a lead generator
When you’re done with this phase, you’ll know exactly which tactics are worth your time, how to use them intentionally, and how to choose the right mix for your business, without spreading yourself too thin.
MAKE IT A REALITY
PHASE THREE
Make It A Reality
The final phase brings everything you’ve learned together in an organized and easy-to-follow way.
These two lessons help you:
- Use analytics to track and measure what’s actually working, so you can make data-driven decisions that improve your results over time.
- Turn everything you’ve learned into a personalized, actionable marketing plan that supports long-term, sustainable growth.
When this phase is over, you’ll walk away with a clear plan you can follow, measure, and refine so your marketing keeps working long after the course ends.
An investment that pays for itself
Make 10x more by learning from a seasoned marketing professional.
Reclaim your time and stop wasting energy on strategies with no return.
Save thousands by cutting out ineffective strategies and tools.
Have a few
questions?
“The accountability was huge and once I had a to-do list of things to get done, I crushed it and got SO much done.”
“I felt like the to do list I had for myself and my business was growing and growing and I just needed to take small steps into tackling it. Nikki helped with that and made me feel like I could do it all!”
