
Founder of Buzz & Banter, a brand and web designer with 10+ years in marketing, scaling 8-figure businesses, and helping entrepreneurs build brands that actually convert.
(A fun guide for women ready to stop playing small and start turning heads online) So you’re ready to build a website that finally looks and feels like you, not the version you pieced together in a weekend with stock templates and wishful thinking. You want something that turns heads, tells your story, and makes people say, “Whoa, who designed that?” but before you get to the fun part (like fonts, colors, and layouts), you’ve got to tackle the question every business owner faces first: Which website platform should I use? Squarespace? Showit? Shopify?They all sound great… until you realize they each serve very different purposes and choosing the wrong one can make your life way harder than it needs to be.
Don’t worry, I’ve got you. Let’s break down the pros, cons, and best fits for each platform so you can make the right choice for your business (and maybe even get excited about your website again)
If you’re a designer, photographer, coach, or creative service provider, Showit might just be your new best friend.
It’s a platform made for creative freedom and honestly, no one does it quite like Showit. You can drag, drop, tweak, and layer things anywhere you want (no coding needed), and if you do know code, you can take things even further.
Why we love it:
Things to note:
Best for:
Service providers, creatives, or businesses who want a custom-designed site that looks like nothing else on the internet.
Example:
Our client ‘Better Brand’ uses Showit for a beautifully branded, editorial-style site that makes you want to grab a cup of coffee and scroll for hours. It’s timeless, clever, and anything but cookie-cutter, just how we like it.
If you’re the type who likes everything neat, tidy, and in one place, Squarespace could be your match.
It’s the go-to for brands who want an all-in-one platform with built-in tools for email, blogging, online stores, and even client logins. You don’t have to worry about connecting third-party systems or dealing with a dozen dashboards.
Why we love it:
Things to note:
Best for:
Brands that want everything in one place like service-based businesses that also sell products or have members-only content.
If you sell physical products, Shopify is the only platform you should be looking at.
It’s designed specifically for eCommerce and it’s the best at what it does. Period. Think of Shopify as your all-in-one retail headquarters: it handles inventory, checkout, shipping, marketing, and customer data seamlessly. Whether you’re selling 10 products or 10,000,
Shopify can scale right alongside you.
Why we love it:
Things to note:
Best for:
Product-based businesses and eCommerce brands that are ready to scale.
Here’s how I help clients decide, in one simple flow:
| Business Type | Platform |
| Ecommerce only | Shopify |
| Service provider (with a few digital products) | Showit + Shopify integration + optional WordPress blog |
| Business with a shop + client or member login | Squarespace |
| Service provider only | Showit |
Pro tip from Nikki : If you love creative freedom, beautiful design, and want something that’s easy to update, Showit is YOUR GIRL.
So… Which One Should You Choose?
If your goal is to look professional, attract dream clients and actually convert, the right platform depends on your business model, But here’s the truth, a platform alone doesn’t make your website work. The magic comes from strategy, design, and connection.
Your website should tell your story, speak directly to your audience, and make it ridiculously easy for them to work with you, buy from you, or fall in love with your brand and that’s where we ( Buzz and Banter ) come in.
Already have a solid brand but need a website that actually works? It’s time you had a site that looks beautiful and gets results designed to convert, impress, and grow right alongside your business (no rebrand required).
Our Website Design Experience is built for creative women who are done playing small.
Timeline: 2 weeks, yep that’s it. You’ll walk away with a dream website that looks like you, works like magic, and finally feels easy to manage.
Whether you’re team Showit, Squarespace, or Shopify the best platform is the one that fits your business, your goals, and your personality. So don’t stress too much about getting it perfect right now. The important thing is that your website feels like home, a space that welcomes your audience, builds trust, and shows the world what you’re capable of.
Because when your brand looks and feels aligned, you don’t just attract attention, you attract the right people.
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